Rachna

For Amazon UK sellers

Better listings and sharper prices, without the spreadsheet work.

Rachna rewrites your listings with AI for you to approve, and keeps your prices competitive for the buy box — always inside the limits you set.

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Prakasha · ready for reviewExample

Current title

Cinnamon Ceylon 500g Organic Quality Spice

Suggested title

Organic Ceylon Cinnamon Powder 500g — True Cinnamon, Sri Lankan, Resealable Bag

Dhana

Your price

£12.08

Buy box

You hold it

Your limits

£10.00 – £16.00

Two tools, one account

Use one or both. They share your listings, so there is nothing to set up twice.

Prakasha

Listing optimiser

AI rewrites your titles, bullet points, descriptions and backend search terms — then waits for you. Nothing goes live on Amazon until you approve it.

  • Side-by-side before and after for every field
  • Review, edit, approve or reject — then publish in one click
  • A full history of every version, so you can always go back
More about Prakasha →

Dhana

Price automation

Dhana watches the competition around the clock and adjusts your price to win and hold the buy box — never below your floor, never above your ceiling.

  • Undercuts to win the buy box, then creeps back up to recover margin
  • Your own hours and days — switch it off overnight or at weekends
  • Every change logged with the reason, and an alert when you win or lose the buy box
More about Dhana →

How it works

Up and running in an afternoon.

  1. Connect Seller Central

    Sign in with Amazon and authorise Rachna. We never see your Amazon password, and you can disconnect at any time.

  2. Your listings come across

    Titles, bullets, prices and status are pulled in automatically and kept in sync.

  3. Set your rules

    Choose which listings to optimise, and give Dhana a floor and ceiling price for each one it manages.

  4. Review and relax

    Approve Prakasha's suggestions when it suits you; Dhana keeps working in the hours you choose.

You stay in control

Automation that knows its limits.

Hard price limits

Dhana cannot set a price outside the floor and ceiling you give it, whatever the market does.

Approval before publishing

Prakasha only ever suggests. Your listing changes on Amazon when you press publish, not before.

Pause anything, any time

Switch automation off for one listing or your whole account. Your settings are kept for when you switch it back on.

A record of everything

Every price change and listing edit is logged with who made it and why.

Pricing

Simple plans. Cancel any time.

Every plan starts with a 14-day free trial — no credit card required.

Prakasha

AI-powered listing optimisation for serious Amazon sellers

£49/ month

  • Unlimited AI optimisations
  • Ranking history and tracking
  • Before/after comparisons
  • Bulk optimisation
  • Keyword research
  • Priority support
Start free trial

Dhana

Automated pricing and buy box management

£49/ month

  • Automated price management
  • Buy box monitoring
  • Top 3 competitor tracking
  • Price history analytics
  • Custom pricing rules
  • Active hours scheduling
Start free trial
Best value

Bundle

Everything in Prakasha and Dhana — best value

£79/ month

  • Everything in Prakasha
  • Everything in Dhana
  • Combined ranking and pricing analytics
  • Priority support
  • Early access to new features
  • Dedicated account manager
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Free Trial: 5 AI listing optimisations · Basic price monitoring · 7 days of history

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Questions sellers ask

Will Dhana ever price below my minimum?

No. Your floor and ceiling are hard limits. If winning the buy box would need a lower price, Dhana stops at your floor.

Does Prakasha change my listings without asking?

Never. It prepares suggestions; you review, edit and approve them, and nothing is published to Amazon until you choose to.

Which Amazon marketplaces do you support?

Amazon UK (amazon.co.uk). Rachna is built for UK sellers and works in pounds sterling.

What happens if I cancel?

You keep full access until the end of the period you have paid for, then your account moves back to the free plan. There is no cancellation fee.

Can I use just one of the two tools?

Yes. Prakasha and Dhana are each available on their own, or together in the bundle at a lower combined price.

Try Rachna free on your own listings.

Start your free trial