Dhana · Price automation
Competitive prices around the clock, inside limits you set.
Dhana watches competing offers and adjusts your price to win and hold the buy box — never below your floor, never above your ceiling.
How Dhana prices
Check, decide, change — or leave it alone.
Each time it checks a listing, Dhana follows the same steps.
- Check competing offers
- Compare with your rule
- Change price within limits
- Log the reason
What you get
Automation you can trust with your margin.
Floor and ceiling on every listing
You set a minimum and maximum price per listing. Dhana treats them as hard limits — it will never price outside them.
Wins, then recovers margin
When another seller holds the buy box, Dhana prices just below them. Once you hold it, it raises your price step by step until it reaches your ceiling.
You choose the steps
Decide how far below the buy box to go and how much to raise each time you’re winning.
Your hours, your days
Limit Dhana to the times that suit you — for example weekdays only, or not overnight.
Competitor tracking
Dhana records the three lowest competing offers and the buy box price each time it checks, so you can see what the market was doing.
Every change explained
Each price change is logged with the reason and the rule that applied, and you are notified when you win or lose the buy box.
Spots changes made elsewhere
A daily check compares your prices with Amazon, so a change you make directly in Seller Central is picked up rather than overwritten blind.
Leave some prices alone
Set a listing to a fixed price, or switch Dhana off for one listing or your whole account at any time.
Dhana questions
Will Dhana ever go below my minimum price?
No. Your floor is a hard limit. If winning the buy box would need a lower price, Dhana stops at your floor.
How often does Dhana check prices?
Every 30 minutes by default. You can change this per listing, down to every 15 minutes.
Does Dhana guarantee I win the buy box?
No. Amazon decides the buy box using more than price — such as fulfilment method and seller performance. Dhana makes sure your price is competitive within your limits.
What if I change a price in Seller Central myself?
Dhana’s daily check picks the change up and records it, so your price history stays accurate.