Rachna

Terms of service

Last updated 26 October 2026

These terms form the agreement between your business and us when you use Rachna. Please read them before you sign up.

1. About us and these terms

Rachna is provided by PRERNA LIMITED, a company registered in England and Wales (company number 17458597) ("we", "us"). You can contact us at info@rachna.co.uk.

By creating an account you accept these terms on behalf of the business you represent ("you"). Our privacy policy explains how we handle personal data.

2. Business use only

Rachna is a tool for businesses selling on Amazon. You confirm that you are using it for the purposes of your trade or business and not as a consumer, and that you have authority to bind the business you register.

3. The service

Rachna includes:

  • Prakasha, which uses AI to suggest improvements to your Amazon listing content. Suggestions are published to Amazon only when you approve and publish them.
  • Dhana, which automatically changes the prices of the listings you enable, within the minimum and maximum prices and the schedule you set.

Which features you can use depends on your plan.

4. Your Amazon account

To use Rachna you connect your Amazon seller account and authorise us to act on your behalf through Amazon's Selling Partner API. You can disconnect at any time from your account settings or Seller Central. You remain bound by your agreements with Amazon and responsible for complying with Amazon's policies. Rachna is not affiliated with or endorsed by Amazon, and we are not responsible for Amazon's systems, decisions or availability.

5. Your responsibilities

  • Keep your login details secure and tell us promptly if you think your account has been misused.
  • Check listing content before you approve it. You are responsible for what is published, including that it is accurate, lawful and allowed by Amazon.
  • Set price limits that make commercial sense for you. Dhana will price anywhere within the minimum and maximum you set, so make sure every price in that range is one you are willing to sell at.
  • Do not misuse the service — for example by trying to break its security, overload it, copy it, or use it for anything unlawful.

6. Automated pricing and AI suggestions

Prakasha's suggestions are generated by AI and may contain mistakes. Dhana acts on the competitor and buy box information available from Amazon at the time it checks, which may be incomplete or out of date. We do not promise any particular result — including winning the buy box, higher search ranking or increased sales. Amazon decides the buy box and search ranking using many factors beyond price and content.

You can pause Dhana or Prakasha for any listing, or for your whole account, at any time.

7. Free trial, plans and payment

  • New accounts start on a free trial with the limits shown on our pricing page.
  • Paid plans are billed in advance, monthly or annually, by card through Stripe. Your plan renews automatically at the end of each billing period until you cancel.
  • If you change plan part-way through a period, the charge is adjusted for the time remaining.
  • We are not currently registered for VAT, so no VAT is charged. If that changes, we will tell you before VAT is added.
  • If a payment fails, we will let you know. If it is not resolved, we may move your account to the free plan.
  • We may change our prices by giving you at least 30 days' notice. The new price applies from your next billing period after the notice ends.

8. Cancelling

You can cancel at any time from your account. Your plan stays active until the end of the period you have paid for, then your account moves to the free plan. Payments already made are not refunded for unused time, except where the law requires it.

9. Your data and content

Your listing content and data remain yours. You give us permission to use them only to provide and improve Rachna for you. We may use anonymised, aggregated information that does not identify you or your business to operate and improve the service.

10. Our intellectual property

Rachna, Prakasha, Dhana, our software and our branding belong to us. These terms give you the right to use the service while your account is active; they do not transfer any ownership to you.

11. Availability and changes

We work to keep Rachna running reliably, but we cannot guarantee it will always be available or free of errors — for example during maintenance or when Amazon's systems are unavailable. We may improve or change features over time. If we make a change that significantly reduces what your paid plan includes, we will tell you in advance and you may cancel.

12. Our liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that:

  • we are not liable for loss of profits, sales, business, revenue, goodwill or data, or for any indirect or consequential loss; and
  • our total liability to you in any 12-month period is limited to the amount you paid us for Rachna in that period.

13. Suspension and ending the agreement

You may close your account at any time. We may suspend or close your account if you seriously or repeatedly break these terms, fail to pay, or use Rachna in a way that could harm us, Amazon or other users. Where reasonable, we will warn you first.

14. Changes to these terms

We may update these terms from time to time. We will tell you about significant changes at least 30 days before they take effect. If you keep using Rachna after that, the new terms apply.

15. Law and disputes

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you have a complaint, please contact us first at info@rachna.co.uk — most problems can be sorted out quickly.